With the ideal post rate of 3 times a week, and some people recommending tweeting or posting on Instagram 2 to 3 times a day, coming up with content is a real issue.

So to add to the plethora of blog posts with top 50 content ideas for Instagram, or top 100 content ideas for blogs, here’s 10 ways of how to come up with content:

  1. What’s going on
  2. Top trending
  3. Forums
  4. Reviews or round-ups
  5. About you
  6. Surveys
  7. Proverbs or quotes
  8. Re-purpose
  9. Promotional

What’s Going on?

This is often the easiest place to start creating content ideas: what’s going on in the world at the moment. A quick read of the news, or a quick google search will give you a plethora of possible posts.

Are there any public holidays coming up? What about international days? There seems to be an international day for everything, including world toilet day!

There’s not a world content day yet, but I’m sure it’ll be added soon. Today when I’m writing this, it’s international artists day (25th October), check out the full list here.

If there isn’t anything relevant to your industry in the latest news stories, is there just something that peaks your interest or frustrates you? You don’t have to just post about your industry. Sometimes giving your opinion can get a ton of response, and can be a conversation starter among your followers.

Similar to what’s going on in general, what’s going on in social media?

The first place to look is based on the hashtags you most commonly use or plan to post with. See what is trending with those hashtags and see if you have anything to add. Or can you re-post something to your followers that you think would be relevant and useful.

What’s trending on other social media platforms – check out the usual Facebook, Instagram and Twitter top hashtags, but also LinkedIn can have some insightful posts.

What are people you follow posting? Anything relevant you could share or develop further?

Also what are your followers posting about? You don’t have to do a survey to ask your followers what they want to hear, just do your research. See what your followers are posting about or who they’re following, what could you do that’s similar and would engage further with your audience?

Do you follow your competitors? What are they posting about? What are their most successful posts? Can you use any of the concepts and turn it into something of your own? Or can you do it better?

Who are the leaders in your industry? You’re probably already following them anyway, what are they posting about? If you use similar hashtags, you may be able to gain traction from their followers. For example, for content, a leading industry figure is Neil Patel, I follow him to see what’s going on and what people want to know.


Forums can be a goldmine for content. They also can be useful for you to gain more views on your blog posts, so this can be beneficial in many ways.

Reddit & Quora have constant discussions/queries related to every and any subject; there will definitely be questions related to your industry / blog.

Any question answered

Do a bit of research on Reddit and Quora, see what questions are being asked or what discussions are going on. If there is a particular query you can answer, you could write a blog post on this question and then post the most relevant answer.

Make sure you answer the question and then post the link to your blog post, don’t just post the link only.

Or you could just answer the question and link to your blog for more of the same if you don’t have a specific post ready. The more involved you are on these sites, the more of a trusted expert you will become and this will help with your blog SEO results, due to added backlinks.

Reviews or Round-ups

Can you do any product reviews? Or reviews of tools and services that you use regularly, any software you use, plug-ins, you could do a “how to” or even review a masterclasses that you’ve signed up to. If you do a review of a masterclass of someone with a large following, you could also approach them to include on their site and get even more traffic.

You can do a review of anything that you use day to day or is relevant to your followers or the industry.

If you own a product business, you could also do a post that relates to the use of your product. For example, if you sell tents, you could do a review of top camping sites in the UK.

A links round up is a great post, highlighting some useful links to other blog sites or other areas of interest that your audience may enjoy.

Round up posts boost your authority in your niche and can get you loads of website traffic. Here’s a great example of an expert round-up email.

Or do a round up of books you recommend to read, fictional, self help or business books. If you have an amazon affiliate account, great to add an affiliate link too, and earn some additional income on the recommendation.

About you

Alternatively, you can just write about you, your posts don’t always have to be exactly related to your business or industry. You don’t want to do too many posts outside of the topic people are following you for, but sometimes it’s good to understand the person behind the business.

Post about where you’re working that day or even what you’ve had for breakfast. A behind the scenes post is great for businesses and even freelancers.

Not a cat lover, how about a dog? Or why not both? You know you love it!

Or do you have a pet? People love to see posts of pets, particularly on Instagram, you may not be blogging about pets, but it doesn’t hurt to add the odd cat post every now and again!

You can also write about your general well being, or if something has annoyed you, letting people engage with the real you, not just your subject of choice. People engage more when they feel like they know you.


If you have an existing audience, post a survey to your audience about what they want to hear or need to know.

It’s not my favourite post and you don’t want to do it too often, but it does help generate more content and can be a really useful way to engage with your audience.

If you do get feedback, make sure you respond to each individual and thank them for their feedback. If you can, keep engaging with them to ask them for further information on their response.

The more interaction you have with followers on social media, through messages and comments, the higher you go up the algorithm.

A useful way to do this is to do a bit of research initially on what hashtags your followers are using. Then try and focus a survey/question post on a topic similar. For example, if your followers are using #contentmarketingtips you may want to do a question post on what people want to know about content marketing.

If you engage with people using this hashtag, asking them questions, when you post using the hashtag, you will do better in the algorithm as you are frequently engaging with this hashtag.

You can also ask a general question to followers, like “what’s your website builder of choice and why?” to try to get some engagement and conversations with followers.

Quotes or Proverbs

I love a good proverb or supposed Albert Einstein quote! Who doesn’t?

Using tools like canva you can create visuals with quotes or proverbs to post on social media.

A quote or a proverb can also be a great way to introduce a subject in a newsletter or in a blog, as working in a quote from a well-known individual or industry expert adds to your credibility.


Do you have any older blogs that could do with an update? Particularly any product or service related posts.

Do you have any youtube or video content that you could re-purpose into a blog or social media post? There are plenty of tools that will do the majority of transcription for you, you will need to tweak it before you post though.

Do you have any interviews you’ve recorded that you could create into a post?

Do you have any social media posts that have received a lot of engagement? Could you develop it further into a blog, vlog or masterclass?

Whatever content you already have, make sure you make the most of it! Transferring your content to different media ensures you reach customers however they want to engage.


You do want to mix in promotional posts along with your regular informational, educational or interest posts.

Generally you don’t want a promotional post to be more than 1 in 3 of your posts, as you need to establish your knowledge and expertise prior to purchase, but at the end of the day, we’re all selling something.

You can often follow up on a general conversation post, review post or industry related news post with a promotional post.

This could be a link to your lead magnet for a particular product or service related to that previous post, or a even a link to sign up for your newsletter to get them onto your email nurture sequence.

Any other suggestions? Please add in the comments below, next time I can do a top 11 or 12!

Join the Conversation


  1. Thanks for the awesome tips! Sometimes I find that I spend more time trying to figure out what I’m going to write about than I do actually writing! Lol

    I’ll often use a list to come up with ideas. I start by writing down the first topic that comes to my head. Then I just start filling in each line with a similar/related topic or question. I try not to think about it too much while I’m doing this and I can usually come up with a whole page-long list of content topic ideas in a few minutes.

    I think the best thing for anyone to do is just brainstorm, don’t think about it too much, and just let your imagination free.


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